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Before Martha
Before Oprah
Before Rachael Ray
There was Gertrude Berg
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Current
Release |
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Ciesla Foundation presents an
International Film Circuit release |
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YOO-HOO,
MRS. GOLDBERG
Directed by Aviva Kempner
2009, 35mm, Color/B&W, 92 minutes |
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link
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find
a theater near you |
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watch
the trailer |
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press material
/ photographs to download |
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| From Aviva Kempner, award-winning maker of The
Life and Times of Hank Greenberg (BO: $1.7m),
comes this humorous and eye-opening story of television
pioneer Gertrude Berg. She was the creator, principal
writer, and star of The Goldbergs, a popular
radio show about a Jewish family living in New York City
which became television’s very first character-driven
domestic sitcom in 1949. She combined social commentary,
family values and lots of humor to win the hearts of America.
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You
don’t have to be Jewish to love Molly. |
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From the film: |
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Norman Lear, producer of All
in the Family:
“It’s overwhelming that this woman could
have done all of that, and so successfully, and for
so many years.”
Supreme Court Justice Ruth Bader
Ginsburg:
“She was no shrinking violet. We all listened
to Molly Goldberg on the radio.”
NPR special correspondent Susan
Stamberg:
“She had that delightful little accent. She wore
smart hats from time to time. Yes, she still had that
apron, and that old world touch, but she was a modern
woman that Molly!” |
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Berg appeared on the cover of
Billboard magazine and received the first Best Actress Emmy
in history, paving the way for women in the entertainment
industry. She was polled as the second most respected woman
in America after Eleanor Roosevelt. The Oprah, Martha and
Rachel Ray of her day, Berg was a media trailblazer with popular
radio and television shows, a cookbook, jigsaw puzzle, advice
column and clothing line for modern women of her time. |
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Gertrude
Berg is truly the most famous woman in America
you’ve never heard of.
Find out why in the delightfully entertaining
YOO-HOO, MRS. GOLDBERG. |
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