Film Circuit (InFC) was founded by Wendy Lidell in 1987
to bring quality international cinema to American audiences through
innovative distribution strategies.
Over the years, the means by which InFC has pursued this goal have
changed in response to changing media technology and market conditions.
At its inception, InFC circulated touring packages of films to media
art centers nationwide. It was responsible for introducing American
audiences to films by world-renowned filmmakers including Hou Hsiao-hsien,
Raoul Ruiz and Alexander Sokurov.
In the 90s, InFC turned toward conventional film and video distribution,
culminating in a six-year strategic alliance with Fox/Lorber Associates,
which became Winstar Cinema and then Wellspring Media, during which
time Lidell built and operated that company’s theatrical division.
Lidell left Wellspring in 2004 and returned to independent distribution
via her InFC label.
In addition to distributing its own titles, International Film
Circuit also provides theatrical releasing services to producers
and other rights holders. Among its recent clients are:
Red Envelope Entertainment (Netflix), Liberation Entertainment,
WGBH, Celluloid Dreams, California Newsreel, Shout Factory!, Aviva
Kempner & Ciesla Foundation,
Indiepix Studios, Adam Carolla, Alexander/Mitchell Productions,
Dungby Productions – Gita Pullapilly & Aron Guadet, Ghost
Robot Productions - Producers Josh Zeman and Zachary Mortensen and
Director Steve Barron, Nine Lives Documentary Films,
Breakthrough Films – Annie Sundberg and Ricki Stern, Global
Grassroots and Three Generations, David Koplan & Capricorn Pictures.
What we do exactly – soup to nuts.
We strategize, plan and implement all aspects of a film’s
domestic theatrical release. This usually begins with a series of
conversations to ensure that we clearly understand your project’s
goals. From there, we develop a release strategy encompassing number
of cities, which cities, and optimal release date. We draft a film-specific
and highly targeted marketing plan as well as a line by line theatrical
release budget (“P&A”) which we then manage. Implicit
in each release we do is the development of high level marketing
materials, including poster, trailer, website, and all ads, whether
TV, online, radio or print. Through our relationships with top tier
media buying agencies, we also plan and execute all advertising
across all media. We handle all theatrical booking (nationwide),
distribution and settlements. To support each release we assemble,
hire and manage an A-list team of film publicists, grassroots marketing
consultants, and online marketing experts to maximize national awareness
of your film and its message.
With over 20 years of experience in film distribution and marketing,
we have strong relationships with people in all areas of the business
from which to assemble a professional team which best matches the
needs and character of your project, and to do so at preferred prices.
Contact firstname.lastname@example.org to discuss your